Now Fake Reviews

Do you pay attention to online product reviews? Certainly, in the days when organic ranking counted, we felt driven to get [positive] client reviews on our website. Unsurprisingly the practice has morphed and crept into online marketing—both with faked positive reviews and now with fake negative reviews on competitor’s sites. Some reviewers have been involved […]

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Iterating Language

It used to be that use of the male gender would encompass both feminine and neuter genders. That is no longer acceptable practice and it has triggered some interesting quirks. Consider the sentence: if you see someone without a mask, call him or her out. This is correct language but a mouthful. What has crept […]

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Going over the top

A recent article by Greg Lowell in the Redstone Review highlights the continuous carnage on our  local  highways. Deer seem to take the brunt of it but every time the elk herd crosses Highway 36 between Lyons and Nelson Road, they run a deadly gauntlet reminiscent of going over the top on the western front […]

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The Covid Conspiracy

It reads like a Robert Ludlum book title, but it is not fiction, and instead is a game-changer. There have been precedents throughout history but never under the scrutiny afforded by the modern media and the likes of Ebola were largely ignored by an introspective general public. This time it will be different. Covid-19 In […]

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Online Lending

There is much to be said for staying local in the lending business, amongst others. Here is a recent, real life example. We had under contract a property with which the buyer insisted on using an online lender, contrary to our advice. Firstly, making contact with a real person took more time than it should […]

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Killing them Softly

I am of an age where the medical world is playing a bigger part in my life, telling me what to eat and what not to. In essence, if it comes in a packet, a can or a box I am to steer clear of it (so I ask for my Big Mac on a […]

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Self Directed Retirement Plans

Did you know there are ways of controlling your 401k account yourself? The stock market is soaring, but that very fact may encourage some people to invest a portion of their 401k in something more directly under their control. What else is in a strong market? Answer: real estate. Here’s how. Individual Retirement Accounts News […]

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